By the FL Innovation News editorial team · Entrepreneurship
Gigglewaters, the beloved Tampa-based dining and entertainment venue, is taking a significant step in its expansion journey by launching its first franchise. Hilary Hawks, a longtime team member, has embraced the opportunity to bring the unique Gigglewaters experience to a wider audience through the Gigglewaters’ food truck, affectionately named the GiggleTruck. The franchise will serve the Pinellas South area, including Clearwater, St. Petersburg, and Downtown Tampa.
Hilary Hawks’ journey with Gigglewaters began in 2021 as a server. Over the years, she quickly advanced within the company, taking on roles in store management and later contributing to marketing and administration at the corporate level. Hawks’ deep connection with the brand and her enthusiasm for its mission have made her an ideal choice to spearhead this new venture.
“I am thankful and absolutely honored to become the very first franchisee in the Gigglewaters system. Since 2021, this award-winning restaurant in Safety Harbor has been my second family, whose principles and standards that I admire and strive for in both my work and personal life.” said Hilary Hawks. “I am thrilled to bring the excitement and unique dining experience of Gigglewaters to our community. Watch for the GiggleTruck, serving delicious food and bringing our vibrant spirit to local events, weddings, offices and more.”
The GiggleTruck is more than just a food truck; it’s a mobile extension of the Gigglewaters brand, known for its unique blend of dining and entertainment. The truck will feature a selection of popular dishes from the Gigglewaters menu, offering a taste of the full restaurant experience on wheels. The addition of the food truck allows Gigglewaters to reach new customers and expand its presence in the community.
Rachel Fine Wilson, CEO of Gigglewaters, expressed her excitement about the new franchise venture. “Hilary has been a vital part of our team, and we couldn’t be happier to see her take this next step with us. Her dedication and passion for Gigglewaters make her the ideal franchisee to lead the way. She’s a trailblazer and we’re so proud of her. We look forward to seeing the GiggleTruck bring great food and great times to the community.”
The GiggleTruck, already a beloved extension of the Gigglewaters brand, marks a significant milestone for both the company and Hawks as she takes on the role of franchisee. This step symbolizes the potential for further growth and new opportunities within the company. Gigglewaters remains a standout choice for those seeking exceptional food and entertainment experiences and this is only just the beginning of their franchise journey.
For those interested in booking the GiggleTruck food truck for events, please email FoodTrucks@Gigglewaters.com and for those interested in joining the Gigglewaters Franchise Family with their own Food Truck or Brick & Mortar Restaurant, please visit OwnAGigglewaters.com for more information.









