By the FL Innovation News editorial team · Entrepreneurship
In a startup ecosystem historically defined by access to capital and speed, a new venture studio is betting that execution and artificial intelligence will define the next generation of company building.
Misfit Labs has officially emerged from stealth, positioning itself as an operator-led, AI native venture studio working alongside founders and institutions to design, build, and scale software companies. Founded in 2022, the firm is entering the public market not as a concept, but with an active portfolio and institutional partnerships already underway.
At its core, Misfit Labs is built on the belief that artificial intelligence is no longer a layer applied to existing workflows, but foundational to how products are designed, how teams operate, and how companies scale. As AI continues to accelerate development timelines and reduce the need for large teams, smaller, highly experienced groups are increasingly able to build and launch companies faster and more efficiently.
“Artificial intelligence is not just a tool. It is redefining how companies are built from day one,” said Kyle Carriedo, co-founder and managing partner of Misfit Labs. “The teams that win will be the ones designed around AI, not the ones trying to retrofit it later.”
That philosophy is reflected in how the studio operates. Like many venture studios, Misfit Labs embeds directly into the companies it helps build, supporting engineering, product strategy, systems design, and go to market execution as part of the founding team.
“We do not sit on the sidelines. We build alongside founders,” said Joey Gutierrez, co-founder and managing partner. “That means owning outcomes, not just giving advice. Most companies do not fail because of vision. They fail because they cannot translate that vision into structured, repeatable execution.”
Misfit Labs is applying this model across sectors including healthcare, infrastructure, and enterprise software, areas where complexity often slows innovation. Its portfolio already includes CodeBake, an AI assisted engineering workflows and project management platform, WellUp, a community health EHR and case management platform, and Lotus Disability, which focuses on modernizing disability and benefits navigation. Additional ventures remain in development.
Beyond venture building, the studio is also working directly with corporations and institutions to help them innovate from within. Misfit Labs partners with organizations to design and launch internal venture studios and AI labs, enabling them to build proprietary technology, improve operations, and create new revenue streams.
That work is already underway with healthcare systems, where the firm is helping modernize care delivery and internal infrastructure.
“At Cone Health, we’re working on a project addressing social isolation, and Misfit Labs has been a true thought partner,” said Greg Hewitt, executive director of innovation at Cone Health. “They bring technical depth and design insight, helping us turn a complex challenge into something simple and intuitive for people to use.”
The launch comes as Miami continues to evolve as a hub for startups and emerging technology. While much of that growth has been driven by capital inflows and new company formation, firms like Misfit Labs are focusing on a different layer of the ecosystem: how companies are actually built, and what role AI has to play in accelerating and supporting that development.
By combining operator experience with AI native development, the studio is positioning itself as part of a new wave of venture creation, one that prioritizes execution, technical depth, and speed over traditional models of funding and advisory.
As artificial intelligence continues to reshape the technology landscape, Misfit Labs is building for a future where companies are AI native from day one.
