Founder’s Desk
An honest view from inside the work of building a company
Founder’s Desk is FL Innovation News’s thought-leadership column on entrepreneurship, written from the operator’s chair rather than the sidelines. It is candid about the parts founders rarely post about: hard decisions, team building, self-doubt, and the long game of building something that lasts.
It is written by Nadia Kaminskaya, founder of Branding Bosses and publisher of FL Innovation News, who built a female-owned agency in Tampa from the ground up.
What Founder’s Desk covers
- The reality of starting and scaling a business
- Leadership, hiring, and building a team
- Decision-making, risk, and resilience
- Lessons from wins and mistakes
- Building a company and a life in Florida
Part of the Startup section.
More from Founder's Desk
From Founder to Thought Leader: The Playbook I Use to Get Press and Podcasts
A founder shares the exact playbook she uses to build authority, land press, and get booked on podcasts, and how any owner can go from founder to thought leader.
Why Your Personal Brand Is Your Best PR Moat in the AI Era
A founder makes the case that in the AI era, your personal brand is the most durable asset you have, because people and AI both recommend people, not logos.
Running Multiple Businesses Without Burning Out: My Operating System
A Tampa founder who runs a marketing agency, a med spa, and more shares the honest operating system she uses to run multiple businesses without burning out.